WHY F2F OUTREACH IS STILL THE KING AND WHERE DIGITAL POLITICAL CAMPAIGN STANDS IN 2020

With the advent of the Digital Age, we saw a massive rise in business houses adopting digital practices to attain greater outreach. Political houses, educational institutes, governments were not late to realize its massive potential.

New mobile applications and new ways of tracking voters are always at the top of digital marketing firms.

F2F Outreach is still the King, but why?

No amount of technology can beat the good old school method of door to door campaign. Over the year's studies prove that there is no replacement for a doorstep campaign. Trust and credibility are important for a political candidate, no matter how heavily you market yourself digitally, trust and credibility comes from face to face conversation. Understanding of voters will help you understand what your tagline should be.

Let's take a look at Donald Trump's tagline- "Make America Great Again".

The tagline was the result of a careful study and assessment of the American voters by his team done over a long period.

To understand your voters, you need:

1.   Door to Door Surveys

2.   Sentiment Analysis

3.   Twitter Campaign

That where digital marketing steps in, as the majority of voters you are targeting are present on these online platforms. Online forums, groups, tweets are a precious data gold mine. Professionals can assess the general mood of users, the trends, their likes and dislikes, build up a plan of action, inching you closer to that win.

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Published by Ciara O Riordan on political tools, political campaign strategy | 11 SEPTEMBER 2019 TECH FOR YOUR POLITICAL CAMPAIGN