SOCIAL MEDIA INFLUENCER

SOCIAL MEDIA INFLUENCER

Who is a Social Media Influencer?

A Social Media user who has established a large credible follower base in a specific industry, having access to a large audience can persuade others because of their authenticity and reach. This ability to persuade a large audience makes it easy for companies to use his/her followers as an easy consumer pool for their products or services.

According to a recent survey, close to 3.028 Billion people actively use social media - that’s 40% of the world’s population. That is a lot of people and inevitably people look up to influencers on social media sites for guidance in their decision making.

Types of Influencers

The majority of influencers fit into the following categories

1. Celebrities
2. Industry experts and thought leaders
3. Bloggers and content creators
4. Micro-Influencers

Celebrities enjoy the biggest fan following, people look up to them as role models, so as a result companies pay them big money to advertise their products. Experts and leaders command a more restricted following resulting in a close-knit community of followers. But the most important out of these influencers are the Micro-Influencers. The bulk of social influencer marketing today happens on social media sites. Bloggers, Content creators (Vloggers, Moto Vloggers, Lifestyle Vloggers), Blog Writers have access to the most authentic and active following with their fans.